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Ensighten Manage is a versatile tool that is widely used by various teams, such as Digital Marketing, Internet Development, and IS …
Overview
What is Ensighten Manage?
Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes…
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Popular Features
- Tag library (21)9.494%
- Role-based user permissions (22)7.676%
- Ease of writing custom tags (23)7.474%
- Rules-driven tag execution (21)7.373%
Pricing
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What is Ensighten Manage?
Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data…
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What is Ensighten Manage?
Ensighten Manage Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data collection.
The company’s Tag Delivery Network serves billions of tags annually for familiar brands like Sony, Staples, Symantec, T-Mobile, and United Airlines.
Reviewers rate Tag library highest, with a score of 9.4.
The most common users of Ensighten Manage are from Enterprises (1,001+ employees).
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(66)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
Ensighten Manage is a versatile tool that is widely used by various teams, such as Digital Marketing, Internet Development, and IS Architecture. Users rely on this application to manage web analytics tagging on their internet-facing websites, allowing for fast implementation and easy adjustment of code. With Ensighten Manage, non-technical users can configure and deploy tags quickly without going through the lengthy web development patch cycle. This feature has been particularly useful for implementing new tracking pixels and deploying Omniture, Google, and Test and Target tags at Autodesk.com. Additionally, the software allows for testing different scripts on production without committing them to the environment, providing flexibility and control for users across multiple departments.
One of the key use cases of Ensighten Manage is its ability to streamline tag implementation for websites and social media pages. By consolidating tag management into one platform, users can easily implement and manage tags for multiple campaigns efficiently. The software addresses the problems associated with traditional tagging methods by making implementation much easier compared to coding each individual page separately. This has significantly improved the speed to market, accuracy, and performance of tag deployments for organizations using Ensighten Manage. Moreover, it enables users to reduce the time to deployment for web analytics tags while maintaining oversight and governance.
Another important use case of Ensighten Manage is its role as a tag manager for third-party tags and Target mbox tags. The software provides a solution to the problem of controlling JavaScript code for third parties and allows users to make changes more easily. This has been particularly beneficial for managing advertising needs across 200 different websites in one place. By consolidating multiple instances of tags into Ensighten Manage, organizations have improved governance management and reduced dependence on technology teams.
Overall, users have found Ensighten Manage to be a flexible and powerful tool that enables them to easily test, QA, and launch new or updated tags without involving IT teams. It has eliminated tight dependencies between website implementation and tagging code, providing users with more control and flexibility. Furthermore, the software has helped organizations become more agile in terms of delivery cycles for analytics tags by decoupling IT development cycles from tagging initiatives. This has resulted in faster deployment of analytics tags, making Ensighten Manage a valuable asset for the whole organization, particularly in the areas of analytics, third-party scripts injection, and TMS data management.
Attribute Ratings
Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
We are using Ensighten Manage as a tag management system for our public-facing website, with the intention of consolidating the implementation and operation our 3rd party applications.
- Despite requiring synchronous loading in the head of the page, we have not detected any impact on page load times or overall performance.
- Since the particulars of how to sync and sequence deployments onto a page are understood and done correctly, applications load and run as expected.
- The user interface is not very good. Checkboxes don't necessarily reflect the selection state of deployments so clicking around a page will inevitably confuse the user as to what they're doing.
- The process of enable/disable, commit/uncommit, publish - while probably necessary - is not intuitive, even for experienced users.
- The deployment wizards are more limited than you'd initially think and most deployments will end up being custom javascript which can be challenging to maintain in the web interface.
32.5%
3.3
N/A
N/A
42%
4.2
N/A
N/A
80%
8.0
- We are still in the process of moving all our analytics and A/B testing applications into Ensighten, but so far it has made the process very easy. When the process is complete, we expect it will make maintaining and updating the code for these applications easier as well as reducing the complexity of our own codebase.
- There was one instance when Ensighten's servers went unavailable and as a result, our site was unable to load properly. An uptime as near to 100% as possible is essential to their service being usable.
December 18, 2015
Lets Optimize Ensighten Manage
We use Ensighten Manage primarily for handling all of our analytics and demand gen tags such as Adobe Site Catalyst, GA, and other demand gen pixels such as Kenshoo, Sizmek and Google Lead Service tags. Other testing tags such as M360 are also hosted within Ensighten. The Ensighten Manage tool is being used currently within Marketing only. It addresses the problem of not having to wait for monthly release cycles to push out codes (either new ones or updates to existing codes) and gives us the capability to implement them in a much more agile manner.
- Alerting capabilities help us to detect faulty tags being injected onto the site which allows the marketing teams to push back on pixel vendors providing us with code that could interfere with site performance
- Site speed and load testing features are key to site performance for our website as they directly impact conversions and Manage helps to monitor and provide report-outs early on to troubleshoot any slowdowns
- Predefined templates for codes are good in order to leverage existing code base and not 'so as to say' reinvent the wheel for code pushouts of standard analytics tags
- While the code templates that are already existent provide an easy interface to leverage existing code sets, custom codes still need to be written a lot of times since the templatized versions apply them to a global scope only and not for individual URLs or regex's for specific use cases for pixel vendors. Also, the library needs to be updated more frequently with new pixel vendors injecting their own variations of codes
- Professional services (both the shared and dedicated model) definitely needs a lot of improvement since this is something that we have been immensely challenged with as a client of Ensighten in general. General response times and availability of support hours both from an account management standpoint and professional services/support standpoint have been quite challenging in the past year or two and there has been no real progress on this front
- Ensighten Manage uses its own best practices to modify certain code sets from say JavaScript to Jquery for instance as it may be more compatible within its platform. This needs to change so that the tool is more nimble, agile and flexible in accepting and executing on different vendor codes
67.5%
6.8
N/A
N/A
62%
6.2
N/A
N/A
80%
8.0
- It has increased employee efficiency where a project plan followed by an entire month's worth of notice is not needed in cases of implementing simple to medium complexity analytics tags
- Customer service as mentioned earlier definitely needs to improve especially in cases of escalations
- More agile tag development provided by Manage in deploying A/B tests which otherwise took ~2 months to implement. Now it takes about 2 days!
We were one of the early adopters of Ensighten and selected them since they had a really good UI and an easy way to implement tags back when TMS were relatively new.
December 15, 2015
Ensighten review
Ensighten is being used across multiple teams within our digital department. This includes the marketing, analytics, advertising and development teams. Having Ensighten has been really useful for managing our advertising needs as it allows us to easily manage ad tags in one place instead of having to manage them across 200 different websites. It also allows us to give access to these tags to the third party company that manages them, instead of the team having to try to make changes within the code.
The main problem we have had is with our analytics system: we use IBM Digital Analytics, and although there is an app in Ensighten for this, it doesn't quite work correctly for us as it doesn't always fire when the data is available on the page. This means the parameters aren't always populated correctly. It has also meant that we have had to break our IBM Digital Analytics implementation into two places, one part is in the code which is in charge of rendering all the correct data that is needed for the tags and the second part is within Ensighten. This means when we have a bug trying to decode is a lot more tricky.
The main problem we have had is with our analytics system: we use IBM Digital Analytics, and although there is an app in Ensighten for this, it doesn't quite work correctly for us as it doesn't always fire when the data is available on the page. This means the parameters aren't always populated correctly. It has also meant that we have had to break our IBM Digital Analytics implementation into two places, one part is in the code which is in charge of rendering all the correct data that is needed for the tags and the second part is within Ensighten. This means when we have a bug trying to decode is a lot more tricky.
- Improved our page performance
- Allows us to have all our tags managed in one place
- Allows us to give access to changing tags to companies/users that wouldn't normally have access to our code
- Debugging becomes difficult when we are using Ensighten to render tags that are based on data from our code on the page
- Because it is so simple to use we have had people updating tags and not realizing they are breaking the site
- Removes any kind of regression testing that would usual take place when making code changes therefore opening us up to many risks
28.75%
2.9
N/A
N/A
N/A
N/A
N/A
N/A
80%
8.0
- Increased complexity when debugging so bug are taking longer to fix when they are related to Ensighten
- Our sites are loading about 10 seconds faster and have opened our eyes as to how much javascript we are rendering onto our sites which is no longer needed.
We did not compare to any other companies, Ensighten was bought without any due diligence being completed, which I raised as an issue when we first got Ensighten but it was too late at this point.